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The 4 Pís of Marketing and your Blog, Product!

Marketing Mix
photo by TooFarNorth

Following on from my first post in this series on the marketing mix, I would like to introduce the first ‘P’ of the 4 P’s.


Traditionally this refers to a product or service provided by a business.

Relating this to a blog or website is quite easy. Your blog (website) provides a service in that it educates, informs or entertains visitors. If it does not do this for your visitors from your target market, it may fail to achieve any notable growth or maintain existing readers.

Remember content is key, therefore has to be created with your target audience in mind. Failure to do so, is likely to not generate repeat visits. This being crucial inorder to obtain a loyal (and growing number of) visitors.

Trying not to go off topic to is often the best bet, your readers are probably only interested in your main topics, so writing off topic can put people off. A little variety to spice things up, can’t be condemmed, just do it sparingly.

Another point worth considering is to make your blog differentiated from the many ‘me-to’ blogs in your niche. Building a brand or unique identity differentiates you, therefore making your blog more memorable to visitors. Allowing you to stand out in a crowd.

This can be achieved in several ways or by a combination. Some of the most important include using a unique design to your blog, e.g customise your theme, by changing colors or the header, or for the more advanced/adventurous try building your own theme/site from scratch. Also you could try writing in an interesting writing style, although just being yourself can lead to a writing style that is unique. They are just a couple of ideas for now.

Ultimately remember your content must fulfill the wants and needs of your visitors; research, find out what they are, investigate how competing blogs target your niche. Find weaknesses and try and fill the gap.

Finally remember, Product is only one of the 4 P’s, the other 3 (Price, Promotion, Place) will follow later in this series. Product is an essential ingredient but it must also be blended with the 3 other P’s in order to gain the maximum effect.

Best of luck,


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4 Comments, Comment or Ping

  1. Alright the 4 P’s of marketing; I remember this stuff from high school intro to marketing! You make an excellent point in the fact that the content of one’s blog is indeed a product, and should be treated as such if we want to succeed. Good blog..

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