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The 4 Pís of Marketing and your Blog, Place!

Marketing Mix
photo by TooFarNorth

Following on from my first, second, third and fourth installment in this series on the marketing mix, I would like to introduce you to the fourth and final ‘P’ of the 4 P’s series.

Placement

As with some of the previous P’s place or placement is open to interpretation. To a normal product, it is an outlet where that product is sold, whether thats on the high street or online.

For a blog or website, this is like the external links to your homepage. They are the doors to your business, the more you have, the more potential exposure you can generate. Therefore ultimately leading to more traffic.

One word is used to describe these links, Backlinks, a pretty self explanatory term.

But how do you generate these backlinks?

  1. Hope people link to your site, due to the great/useful content.
  2. Persuade other people to link to your site.
  3. Methods discussed in promotion.

Writing high quality or unique content often takes time to master, some are great from the start, but the bottom line is anyone can create that killer post. All you got to hope for is others agree and reference it from there websites, therefore generating the all important backlinks.

Exchanging links with others on ‘blogrolls’ is quite common practice, partly due to the perceived increase in search engine rank. But primarily it is a great way of getting your link in front of people again. The challenge is in finding high traffic sites who would be willing to exchange links.

As with many of the 4 P’s there is a bit of overlap, most of the methods described in the post on promotion would equally fit here on placement, such as using signatures in forums, which has to be one of the best techniques available.

Ultimately point No.1 is the most important, as is often written, content is king. This is also the hardest to achieve, especially if no one has found or is visiting your blog yet. Therefore 2 and 3 must be done well, as No.1 is partly out of your hands. But if you get placement working in harmony with the other 3 P’s, then hopefully your blog will grow into a big success.

Finally, Place is only one of the 4 Pís, why not check out the other P’s. As before Place is an essential ingredient but it must also be blended with the 3 other Pís in order to gain the maximum effect.

That brings us to the end of the series, hope it was useful to you,

Cheers,

Martyn.

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