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The 4 Pís of Marketing and your Blog, Place!

Marketing Mix
photo by TooFarNorth

Following on from my first, second, third and fourth installment in this series on the marketing mix, I would like to introduce you to the fourth and final ‘P’ of the 4 P’s series.

Placement

As with some of the previous P’s place or placement is open to interpretation. To a normal product, it is an outlet where that product is sold, whether thats on the high street or online.

For a blog or website, this is like the external links to your homepage. They are the doors to your business, the more you have, the more potential exposure you can generate. Therefore ultimately leading to more traffic.

One word is used to describe these links, Backlinks, a pretty self explanatory term.

But how do you generate these backlinks? [Read more]

The 4 Pís of Marketing and your Blog, Promotion!

Marketing Mix
photo by TooFarNorth

Following on from my first, second and third installment in this series on the marketing mix, I would like to introduce the third ‘P’ of the 4 P’s.

Promotion

Essentially if no one knows about a product it will never sell. Same with a blog (or website), if no one knows it exists, then no one will read it.

Firstly promotion is all about getting noticed, there are basically two ways to go about this-

  • Stand on a box, shout and scream.
  • Politely go round introducing yourself to everyone.

Ultimately what you do is up to you, there are many different ways such as – [Read more]

The 4 Pís of Marketing and your Blog, Price!

Marketing Mix
photo by TooFarNorth

Following on from my first and second posts in this series on the marketing mix, I would like to introduce the Second ‘P’ of the 4 P’s.

Price

It is very unlikely you are charging for the privilege of reading your posts. Price is easily defined when we talk about real products, for that scenario, price influences peoples perception of the product. A high price can suggest quality, a low price may suggest it is an inferior product. Ultimately it is up to the consumer to decide whether the product is good value for money. This will influence repeat sales.

In terms of a blog or website this can be seen as analogous to new visitors gaining the information they want. [Read more]





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