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The 4 Pís of Marketing and your Blog, Price!

Marketing Mix
photo by TooFarNorth

Following on from my first and second posts in this series on the marketing mix, I would like to introduce the Second ‘P’ of the 4 P’s.

Price

It is very unlikely you are charging for the privilege of reading your posts. Price is easily defined when we talk about real products, for that scenario, price influences peoples perception of the product. A high price can suggest quality, a low price may suggest it is an inferior product. Ultimately it is up to the consumer to decide whether the product is good value for money. This will influence repeat sales.

In terms of a blog or website this can be seen as analogous to new visitors gaining the information they want. [Read more]

Money Making Report No.3

Money Report
photo by jenn_jenn’s

Welcome to the third money making report, it doesn’t seem long since I did the last one.

A few developments, firstly I have signed up for Adtoll and Project Wonderful.

Secondly I have suffered from a couple of server problems, not of my own doing, I assure you! My hosting company has been most helpful in keeping customers informed about the state of play with the server that this and our other sites are based on. But I have lost 2 days traffic, may not sound much, but the collective effect may be damaging to traffic levels over the long run.

I have decided earnings from surveys will not be included, this is because they are sporadic and not influenced by my actions, although I will make the odd post about how that is going in the future.

This month will not see a breakdown of AdToll or Project Wonderful earnings, because they have not been running for a full month, also earnings are low ($0.20 and $1.45 respectively). Earnings from Project Wonderful may also be reinvested into advertising, therefore amount may go up and down. Posts on these two new advertising services will follow soon, but lets just say I am very impressed with Project Wonderful.

Down to business… [Read more]

Hot Online Surveys for Cash

paid surveys
photo by -bast-

This is probably the easiest way to make money online for students or for that fact anyone.

Take a survey get rewarded in cash or credits that you can exchange for vouchers. Sounds too easy, but not all paid surveys sites are well paid. So I thought I would today discuss my opinion of 3 major players within the UK market and how I’ve done.

Toluna

This was the last one I signed up for, but has been the best so far. As well as surveys there is an active community site where you can earn points as well. Generally surveys take between 5 and 30 min’s to complete they are well rewarded and the frequency I am offered surveys to complete is often very good, generally several a week. Even surveys I’m not in the target audience for, often give a small reward of points.

Points can be exchanged for vouchers such as for Sainsbury’s or HMV. For example at the moment 30,000 points converts to a £5 voucher for Sainsbury’s. Hopefully one should be arriving on my door mat in the next couple of days.

Valued Opinions

This one is all in cash, minimum payout is £10 in the form of a voucher, at the moment this includes Tesco, Argos, Amazon plus more. Also you can donate your earnings to charities including British Red Cross and WWF. I receive surveys less frequently than Toluna but they are often better payed. Also pricing is much clearer as there are no points to convert. But unlike Toluna if you are are not part of the target audience or they have as many responses as they were looking for, you are compensated with a ‘prize draw ticket’, a little bit of a drawback. But relative with my earnings for Toluna they’re not far behind.

YouGov

The first I signed up to, also probably better known because their surveys are often used in newspapers and television. Also available to American visitors (the other two I’m not sure about). It works on the same basis as Valued Opinions except payout is £50 but in cash (by cheque). The drawback, well I’m lucky to see a survey every fortnight, the reward is often ok, but at this rate it may take me a year and a half to reach that £50. Unlike the other two it has a referral system, for anyone you refer you earn an equivalent amount to what they earn in the first 3 months. Although it is the survey site I have found to be least effective.

So what happens.

Well you sign up, probably the longest part as you are asked for various details, so you can be asked to surveys applicable to you. This can lead to some being asked to more or less surveys, but that’s the luck of the draw. Once signed up you will be emailed about any opportunities with the amount of reward you recieve, complete the survey and you are away. But don’t expect much, it is best described as pocket money than a serious income, but you may enjoy it!

In conclusion I recommend Toluna although, Valued Opinions are not far behind.

Best of luck,

Martyn.





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