photo by TooFarNorth

Following on from my first, second and third installment in this series on the marketing mix, I would like to introduce the third ‘P’ of the 4 P’s.

Promotion

Essentially if no one knows about a product it will never sell. Same with a blog (or website), if no one knows it exists, then no one will read it.

Firstly promotion is all about getting noticed, there are basically two ways to go about this-

• Stand on a box, shout and scream.
• Politely go round introducing yourself to everyone.

Ultimately what you do is up to you, there are many different ways such as – Continue reading The 4 P’s of Marketing and your Blog, Promotion! →

photo by TooFarNorth

Following on from my first and second posts in this series on the marketing mix, I would like to introduce the Second ‘P’ of the 4 P’s.

Price

It is very unlikely you are charging for the privilege of reading your posts. Price is easily defined when we talk about real products, for that scenario, price influences peoples perception of the product. A high price can suggest quality, a low price may suggest it is an inferior product. Ultimately it is up to the consumer to decide whether the product is good value for money. This will influence repeat sales.

In terms of a blog or website this can be seen as analogous to new visitors gaining the information they want. Continue reading The 4 P’s of Marketing and your Blog, Price! →