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The BlogRush Effect

Clicks from BlogRushToday I’m going to look at BlogRush, is it worth the space it takes on my blog?

Firstly, before I discuss BlogRush, apologies for the lack of posts in the last week, university work takes priority at moment. This has been holding me back a little of late, but not to worry my desk is slowly becoming more visible, after hiding under pages of half finished practical write ups!

Well then BlogRush has been causing a bit of a stir over the last few months! For those of you who haven’t heard of BlogRush here’s what it is and how it works:-

It’s aim according to the website,

“BlogRush is a free service that was created to help bloggers solve their #1 need:
More Readers For Their Blog.

This is done by hosting a widget, as seen in the top right of this page, on your blog (a simple piece of code). This widget then shows the latest blog post titles, that may be of interest to your readers. For showing the widget you get credit for each time the widget is displayed in front of one of your readers. This then leads to your blog post titles being shown on other blogs in your niche, equal to as many credits you have ‘earned’. Also low traffic blogs get bonus credits to try and help them along!

But does it work, lets take one of my recent posts as an example. “Easy Money, No Hassle, How?” this post has been shown, according to BlogRush, 3875 times from which I got 2 readers. This may sound pretty poor, but looking at my server stats, these visitors were unique, spent longer and looked at more pages than the average visitor. The downside is other posts have been shown on a couple of thousand blogs, but I have gained no readers from them.

So ultimately is it good or bad? Well to gain anything you have to write post titles that grab peoples attention or make them curious. Otherwise it is likely to fail, I suggest you read Brian Clark’s post over at copyblogger –

10 Sure-Fire Headline Formulas That Work

But the traffic you will gain will be high quality, but, small quantity. If you are trying to make money this may not be what you are after. If on the other hand your blog is just for personal enjoyment on a niche subject I don’t see why you shouldn’t try it. For me, it will stay another month or two. I don’t believe in quitting early, because you just don’t know what is around the next corner. But if it’s performance doesn’t improve I might have to review BlogRush’s placement on this blog.

A little patience is needed, me thinks!

Martyn.

image: www.freeimages.co.uk

Clever Marketing from Cadbury’s

TV MarketingI’ve been doing a few surveys online lately, testing which ones I would recommend to others. Well earlier today I did a survey about lager, which showed me some adverts and then asked questions about how I felt when I saw these adverts. To be honest all these adverts were pretty bland and uninteresting. But one advert people have been talking about lately is the Cadbury Advert. For those of you who haven’t seen it, here it is :-

[youtube TnzFRV1LwIo Cadbury’s Gorilla Advert]

Strange, a bit different you may say, but I think its quite fun and attracts your attention. But so many people have said or I have over heard saying, how does it advertise chocolate? Well showing the advert has obviously got people talking about the advert and therefore the brand involved (Cadbury’s). So therefore it’s not only getting exposure on telly and through video sharing sites such as youtube, but also via word of mouth. Which in my opinion is the most effective form of marketing a product, because you are more likely to trust and believe information from a friend, than when you are told to ‘buy product X, because ….’, by someone you don’t know. Also this advert shows great use of subliminal advertising techniques, this is when a company tries to promote product ‘A’ without talking about or directly showing the product in use. This method is often used in films where companies pay to have there products used, such as in the James Bond films. Where you see Aston Martin, Jaguar, or BMW cars, or brands of mobile phones and watches being used. They are there so you subconsciously associate the products with desirable elements such as style, speed, glamour e.t.c.

Returning to the Cadbury advert, without mentioning chocolate, it has caused more of a stir, people have then talked about it, then re-linked it back to the product the advert is ultimately trying to increase sales for, bars of Dairy Milk. In the end very clever indeed, but why am I so interested? Well could this form of marketing be turned in to promotion for a blog or website? Well I think yes, but yes you are indeed correct I don’t have any money for a TV advert! Yet!! So I need another option to try, what I’m thinking is a short video posted to a video sharing website such as youtube. You may of heard this method called viral marketing. It will have to be funny/entertaining or thought provoking, without again, directly promoting this website. Sounds a bit of a challenge, well I will give it a go, and write a follow up post in the next couple of weeks!

Cheers,

Martyn.

image: www.freeimages.co.uk

Easy Money, No Hassle, How?

Even this amazed me, I’m sure many of you are aware of the ways websites earn money. Sign up to an advertising company as a publisher. Then show adverts on their behalf, you then earn either by commission or per click on the advert you are showing. The problem with this is you need traffic to generate the clicks and therefore the revenue. Not good if you are starting out like me.

But there is an alternative, place an advert on 3 pages of your website, earn 10 for signing up and then 5 per month as long as you keep the adverts on the 3 pages.

Who then would do an offer like this? – money4banners .

The website looks a bit tacky and unbelievable, but I have been paid my initial signing up fee, 10, into my paypal account. So I’m pleased with them so far, but I await my first fiver. I will keep you posted on whether that materialises!

If you want the U.S. version use money4banners.com Although you only get $10 initially, and $5 monthly, half what you get for the UK version.

If you find it useful let me know!

Cheers,

Martyn.

image: www.freeimages.co.uk





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